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St. Luke’s University Health Network Partners With Adams Outdoor For 1st Ever Digital March Gladness
March 30, 2016

Bethlehem, PA (3/30/2016) St. Luke’s University Health Network has again selected Adams Outdoor Advertising, the area’s leading marketer of billboard advertising, to launch its first March Gladness digital out of home promotion showcasing the regionally and nationally recognized St. Luke’s Obstetrics and Gynecology services.

St. Luke’s will track the number of girls versus boys that are born at St. Luke’s in Allentown and Bethlehem during the highly publicized “March Madness” NCAA Basketball competition. The results will then be displayed in aggregate totals on a network of ten Adams Outdoor digital billboards in the Lehigh Valley region. B104 of I Heart Media and WLEV 100.7 of Cumulus Broadcasting will be making announcements regarding current scores and other facts about St. Luke’s on the radio. St. Luke’s will also promote March Gladness on social media in order to encourage audience engagement for their OB/GYN and maternity services.

A NEW Unique Strategy for Promoting Maternity Services

St. Luke’s decision to introduce this new and unique strategy to brand their OB/GYN services came about after the last two years of excitement resulting from the St. Luke’s Baby Bowl.

Ken Szydlow, Vice President of Marketing and Public Relations of St. Luke’s stated, “We continue to enjoy working with Adams Outdoor on these unique advertising campaigns. The March Gladness competition is intended to be a fun, lighthearted promotional effort to call attention to our maternity services. We look forward to hearing feedback from current and future patients along with their families about why St. Luke’s is a slam dunk for Mom’s.

“Digital out-of-home creative campaigns are flexible, successfully drive results, and create an exclusive venue for advertisers to communicate their messages quickly to the masses. Adams Outdoor is excited to partner with St. Luke’s on this incredibly cool concept.” said Tony Cioffi, General Manager Adams Outdoor Lehigh Valley.

About St. Luke’s University Health Network Family Birth Centers

St. Luke’s New Beginning’s Family Birth Centers in Allentown and Bethlehem are state of the art birthing units, offering parents the comforts of a safe, family-centered atmosphere for welcoming their babies into the world. St. Luke’s is a leader in perinatal care, high risk deliveries, and breast feeding, being voted Best Place to Have a Baby by the readers of The Morning Call. Recently St. Lukes University Health Network’s Allentown and Bethlehem campuses received Women’s Choice Awards for being among America’s Best Hospitals for

Visit the website: www.stlukesdelivers.org
St. Luke’s Facebook Page: https://www.facebook.com/slhhn

About Adams Outdoor Advertising, Inc.

Founded in 1984, Adams Outdoor Advertising is one of the largest outdoor advertising companies in the United States, AOA boasts more than 11,000 static bulletins and poster billboards and nearly 300 digital billboards in 7 states and 15 markets. Adams Outdoor Advertising recently launched Outdoor Extended, a full location based media platform that couples out of home with online and mobile advertising.

Adams Outdoor Facebook: https://www.facebook.com/adams.lv
Adams Outdoor Twitter: https://twitter.com/adamsoutdoor
Adams Outdoor Linkedin: https://linkedin.com/company/adams-outdoor-advertising

Media Contact:

Erica Line
Corporate Manager of Digital Asset Content
Adams + Fairway Outdoor

Mariella B. Miller
Senior Director, Corporate Communications
St. Luke's University Health Network

For more information about St. Luke’s services or to find a physician, call St. Luke’s InfoLink toll-free at
1-866-STLUKES (785-8537) Monday through Friday from 8:30 am to 4:30 pm or email us anytime at Info.Link@sluhn.org.