St. Luke’s has been recognized by the American Advertising Federation of the Greater Lehigh Valley for its recent oncology advertising campaign, Healing Begins Here.
The campaign received a silver “Addy” award in the Integrated Campaign – Consumer category. Healing Begins Here featured St. Luke’s Cancer Center physicians and patients, whose stories were featured digitally on www.cancer.sluhn.org and through St. Luke’s social media channels. Additional marketing tactics, such as outdoor, print and radio were utilized throughout the Lehigh Valley and surrounding areas. St. Luke’s also opened its fourth cancer center in Monroe County during the campaign this past fall.
“We are honored to receive recognition from the AAF,” said Kate Raymond, Director, Marketing & Public Relation, St. Luke’s University Health Network. “In creating this campaign, we were inspired by our patients’ stories of positivity and perseverance. Their stories are incredible and we hope they give hope and strength to others going through a similar journey.”
To view the patient stories and videos, visit www.cancer.sluhn.org.
The AAF/Greater Lehigh Valley Advertising Club is an organization that brings together the broadest range of communications professionals who work and live in our community: advertising agency employees, print vendors, interactive experts, media reps, PR people, in-house marketing teams, photographers, package designers and communications students from area colleges.
Sam Kennedy, Corporate Communications Director, 484-526-4134, firstname.lastname@example.org
About St. Luke’s
Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non-profit network of 14,000 employees providing services at 10 hospitals and over 300 outpatient sites. With annual net revenue of $1.9 billion, the Network’s service area includes 10 counties: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe and Schuylkill counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. Dedicated to advancing medical education, St. Luke’s is the preeminent teaching hospital in central-eastern Pennsylvania. In partnership with Temple University, St. Luke’s created the region’s first and only regional medical school campus. It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and 28 fully accredited graduate medical educational programs with 226 residents and fellows. St. Luke’s is the only health care system in central-eastern Pennsylvania to earn Medicare’s five-star rating (the highest) for quality, efficiency and patient satisfaction. St. Luke’s has earned the 100 Top Major Teaching Hospital designation from IBM Watson Health (formerly Truven Health Analytics) repeatedly – six times total and four years in a row including 2018. It has also been cited by IBM Watson Health as a 50 Top Cardiovascular Program. Utilizing the EPIC electronic medical record (EMR) system for both inpatient and outpatient services, the Network is a multi-year recipient of the Most Wired award recognizing the breadth of the SLUHN’s information technology applications such as telehealth, online scheduling and online pricing information. St. Luke’s is also recognized as one of the state’s lowest cost providers.