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Uplifting Bra Initiative Supports Women in Need
January 12, 2018

St. Luke’s Partners with the Brem Foundation to Provide Life-Saving Education and Preventive Screening for Breast Cancer


  • Re-Bra Launch Event this Saturday, January 13 at 11 a.m. at Easton Public Market.
  • Easton business owner and philanthropist, Stephen Flowers and Dr. Tricia Kelly, MD, St. Luke’s breast surgeon, to collect donations and answer questions.

After her mastectomy, Amanda Bergman had a drawer-full of bras she would never wear again. They were in good condition, and they could help someone.

Something good needed to come from her breast cancer diagnosis. 

Fueled by a passion to give back, she figured out a way to give her bras new life by donating them to women in need.

“As a woman, it was hard for me to accept that something as simple as a bra might not be accessible, or affordable, to all women,” states Bergman.  She teamed up with Andrea Wolf from the Brem Foundation, a Washington, D.C.-based non-profit committed to educating women about breast cancer and the importance of early detection.

And so the two created the Re-Bra program – a unique way for women to donate their bras to low-income women who cannot afford bras of their own.

Re-Bra program

L-R: Andrea Wolf, President & CEO of Brem Foundation and Amanda Bergman, breast cancer survivor and Re-Bra founder collect new and gently used bras for women in need.

Bringing Re-Bra to Women of the Lehigh Valley

When Tricia Kelly, MD, surgical oncologist at St. Luke’s Cancer Center learned of the initiative, she quickly connected with Bergman and Wolf to bring the initiative to the Lehigh Valley. 

“What I love about the Brem Foundation and Re-Bra, is that they pair a healthy dose of education with every bra they give back,” states Kelly.  Each bra is laundered, labeled and affixed with a tag that includes the Breast Health Bill of Rights. “This program serves to both educate and empower women in need.”

Dr. Kelly

St. Luke’s surgical oncologist Tricia Kelly, MD brings Re-Bra initiative to the Lehigh Valley.

Through a team of community advocates, including Dr. Kelly’s husband, Stephen Flowers, owner of Suddenly Samantha Salon, Re-Bra donation boxes are available in select locations in Easton, including: Suddenly Samantha (140 Northampton St.), Easton Public Market (325 Northampton St. – box near rear exit) and For the Girls (11 N. 2nd St.).

“We are piloting the program here in Easton,” says Flowers. “Our goal is to expand to other areas of the Valley.”

Women may drop off new or gently used bras in the Re-Bra donation boxes and Dr. Kelly’s team will take care of the rest.


Re-Bra donation box at Suddenly Samantha Salon, 140 Northampton St., Easton.

“Our friends at Third Street Alliance, Safe Harbor Easton and St. Paul’s Lutheran Church on the southside of Easton have offered to help distribute the bras to those in need – and Valley Express Cleaners in Coopersburg has generously donated its services to launder all the donated bras,” says Kelly. “It truly is a collaborative community project from start to finish.”

“If it is detected early, breast cancer is highly curable. As a physician, I feel it is my duty to help educate women and help get them the care and support they deserve,” says Kelly. “A person’s economic status shouldn’t hinder her ability to get quality, life-saving health care.”

Brem Foundation Establishes Lehigh Valley Chapter

The Brem Foundation, which includes Re-Bra, is extending its reach nationwide. The Brem Foundation of Lehigh Valley would be the first official expansion of the Brem Foundation’s efforts to maximize every woman’s chances of finding an early, curable breast cancer.

But Re-Bra would not be Brem’s first reach into the Lehigh Valley. Last year, the Brem Foundation’s B-Fund awarded a grant to St. Luke’s Cancer Center to support the Valley’s low-income population. The B-Fund pays for diagnostic tests for women who cannot afford those tests after an abnormal screening mammogram. These funds are helping women get the early breast cancer diagnoses that can be the difference between life and death.

Three Generations of Education and Perseverance

For Wolf, education and early detection is a life-long passion.  Born into a family of strong women, Wolf’s grandmother was diagnosed with breast cancer at age 33 and was given six months to live.

“This was back in a time when cancer surgery was not as advanced,” states Wolf.  Despite great odds, her grandmother persevered and went on to raise her family, see her great-grandchildren born and live 43 years beyond her diagnosis.

Only twelve at the time, Wolf’s mom, Rachel, became determined to pursue a career in medicine.  She went on to graduate from Columbia School of Medicine and complete training at Johns Hopkins.  At age 37, nationally renowned breast imaging expert Rachel Brem, MD, diagnosed her own breast cancer while she was “test driving” new imaging equipment.  Turns out Dr. Brem was a BRCA gene carrier – the gene responsible for a form of genetically-driven breast cancer. 

“At age 22, I learned I was BRCA positive,” states Wolf, who serves as CEO of the Brem Foundation. For Wolf, like many others, being able to take control of her destiny was life-affirming. “I had a preventative mastectomy; I wanted to change my family’s narrative.”

Making a Difference, One Bra at a Time

To date, Re-Bra has given more than 1,000 bras to women in need.

“It’s amazing the smile that comes across their face and how grateful they are,” says Bergman. “One woman told me it made her feel ‘human’ again.”

“We have the power to make people’s stories end well,” echoes Wolf, “and that’s through education and early detection.”

For more on the Brem Foundation and Re-Bra, visit: http://www.bremfoundation.org/

Media Contact:

Sam Kennedy, Corporate Communications Director, 484-526-4134, samuel.kennedy@sluhn.org

About St. Luke’s

Founded in 1872, St. Luke’s University Health Network is a fully integrated, regional, non-profit network providing services at nine hospitals and nearly 300 outpatient sites.  With annual net revenue of $1.7 billion, the network’s service area includes 10 counties: Lehigh, Northampton, Carbon, Schuylkill, Bucks, Montgomery, Berks and Monroe counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. Dedicated to advancing medical education, St. Luke’s is a major teaching hospital – the only one in the Greater Lehigh Valley.  In partnership with Temple University, St. Luke’s created the region’s first and only regional medical school campus.  It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and 23 fully accredited graduate medical educational programs with 189 residents. Repeatedly, including 2017, St. Luke’s earned Truven’s 100 Top Major Teaching Hospital and 50 Top Cardiovascular Program designations, in addition to other honors for clinical excellence.  St. Luke’s, utilizing the EPIC electronic medical record (EMR) system, is a multi-year recipient of the Most Wired award recognizing the breadth of St. Luke’s information technology applications such as telehealth, online scheduling and online pricing information.  St. Luke’s is also recognized as one of the state’s lowest cost providers.