St. Luke’s took home a number of honors in the 40th Annual Telly Awards. St. Luke’s University Health Network announced today that its “Wellness 101” social video series has won three awards: a Silver Award in the Instructional category and two Bronze Awards in the Comedy and Health & Wellness categories. Additionally, St. Luke’s won a Silver Award in the Promotional Video Craft – Fully Animated Piece category for “Round the Clock Care.
The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Vice, Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.
“Wellness 101 is a practical but humorous video series to help people of all ages deal with various health and wellness moments,” says Ken Szydlow, vice president and chief marketing officer for St. Luke’s University Health Network. “We aim to provide health advice with a little injection of humor and, so far, our audience is growing so we think the combination is working.”
“It’s a true honor to work with the St. Luke’s Marketing team,” says Jeff Hartney, Director and Host of Wellness 101 and Principal, The Production Pocketknife, LLC. “Together we’ve created a product that is not only informative but entertaining. It’s time to make health care fun...with Wellness 101.”
“St. Luke’s and The Production Pocketknife are pushing the boundaries for video and television innovation and creativity at at time when the industry is rapidly changing,” said Sabrina Dridje, Managing Director of the Telly Awards. “This award is a tribute to the talent and vision of its creators and a celebration of the diversity of work being made today for all screens.”
The animated video “Round The Clock Care at St. Luke’s” educates the viewer on where to access health care services, Urgi care vs emergency care vs physician office, through the antics of an accident-prone character.
“Paula Lamkins, our in-house animator, brought the message to life through her artistry, creativity and execution,” says Betsy Toole, Director of St. Luke’s Media Production Services. “With scriptwriting and icon development support from our in-house marketing group, we are very proud to have Paula as part of our team and to have the opportunity to showcase her talents.”
Today’s winner’s announcement caps a year-long celebration of the 40th Anniversary of The Telly Awards. Throughout 2018-2019, The Telly Awards celebrated four decades of honoring the video and television industry, whether through its inaugural international screening series or its online video interviews with industry experts.
About St. Luke’s
Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non-profit network of more than 15,000 employees providing services at 10 hospitals and over 320 outpatient sites. With annual net revenue greater than $2 billion, the Network’s service area includes 10 counties: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe and Schuylkill counties in Pennsylvania and Warren and Hunterdon counties in New Jersey. Dedicated to advancing medical education, St. Luke’s is the preeminent teaching hospital in central-eastern Pennsylvania. In partnership with Temple University, St. Luke’s created the Lehigh Valley’s first and only regional medical school campus. It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and 28 fully accredited graduate medical educational programs with 226 residents and fellows. St. Luke’s is the only Lehigh Valley-based health care system with Medicare’s five- and four-star ratings (the highest) for quality, efficiency and patient satisfaction. St. Luke’s is both a Leapfrog Group and Healthgrades Top Hospital and a Newsweek World’s Best Hospital. In 2019, three of IBM Watson Health’s 100 Top Hospitals were St. Luke’s hospitals. St. Luke’s University Hospital has earned the 100 Top Major Teaching Hospital designation from IBM Watson Health seven times total and five years in a row. St. Luke’s has also been cited by IBM Watson Health as a 50 Top Cardiovascular Program. Utilizing the Epic electronic medical record (EMR) system for both inpatient and outpatient services, the Network is a multi-year recipient of the Most Wired award recognizing the breadth of the SLUHN’s information technology applications such as telehealth, online scheduling and online pricing information. St. Luke’s is also recognized as one of the state’s lowest cost providers.