St. Luke’s Marketing Wins National Advertising Awards

The Marketing Department at St. Luke’s University Health Network earned five 2018 Aster Awards.

The Aster Awards is a national competition that recognizes excellence in healthcare marketing and advertising. In 2018, the Aster Awards received thousands of entries from hospitals, health systems, nonprofit public health organizations and advertising/PR firms from throughout the United States and around the world.

“I’m really proud of my team,” St. Luke’s Marketing Vice President Ken Szydlow said. “These awards validate St. Luke’s Marketing Department’s efforts to create original and compelling messages that feature real physicians caring for real patients.”

All entries were reviewed by a panel of industry experts and were scored on multiple criteria against similar-sized organizations in their specific groups and categories. Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

St. Luke’s 2018 Aster Awards:

Award: Gold
Entry Name: Veterans Day Photograph
Category: Photo/Illustration - Single

Award: Silver
Entry Name: Switch
Category: Service Line - Women's

Award: Silver
Entry Name: Real People. Real Results.
Category: Service Line - Bariatric Services

Award: Bronze
Entry Name: St. Luke's Proud Stories
Category: Internal Advertising Campaign

Award: Bronze
Entry Name: Healing Begins Here
Category: Service Line - Cancer

Media Contact:

Sam Kennedy, Corporate Communications Director, 484-526-4134, samuel.kennedy@sluhn.org

About St. Luke’s

Founded in 1872, St. Luke’s University Health Network (SLUHN) is a fully integrated, regional, non-profit network of 14,000 employees providing services at 10 hospitals and over 300 outpatient sites.  With annual net revenue of $1.9 billion, the Network’s service area includes 10 counties: Lehigh, Northampton, Berks, Bucks, Carbon, Montgomery, Monroe and Schuylkill counties in Pennsylvania and Warren and Hunterdon counties in New Jersey.  Dedicated to advancing medical education, St. Luke’s is the preeminent teaching hospital in central-eastern Pennsylvania.  In partnership with Temple University, St. Luke’s created the region’s first and only regional medical school campus.  It also operates the nation’s longest continuously operating School of Nursing, established in 1884, and 28 fully accredited graduate medical educational programs with 226 residents and fellows.  St. Luke’s is the only health care system in central-eastern Pennsylvania to earn Medicare’s five-star rating (the highest) for quality, efficiency and patient satisfaction.  St. Luke’s has earned the 100 Top Major Teaching Hospital designation from IBM Watson Health (formerly Truven Health Analytics) repeatedly – six times total and four years in a row including 2018.  It has also been cited by IBM Watson Health as a 50 Top Cardiovascular Program.  Utilizing the EPIC electronic medical record (EMR) system for both inpatient and outpatient services, the Network is a multi-year recipient of the Most Wired award recognizing the breadth of the SLUHN’s information technology applications such as telehealth, online scheduling and online pricing information.  St. Luke’s is also recognized as one of the state’s lowest cost providers.